Showcase

On Monday 20th March, we showcased our film to an audience of Enfield County students, parents and teachers. Afterwards the group stayed behind to gather audience feedback by asking volunteers what they liked and disliked about our project. Overall we got a very positive response which which we was happy with.

If we made the rest of the film...

If i was to continue the film it could possibly show the boys attempt in breaking free from his kidnappers and then how he plans his revenge. This would be engaging for our target audience of people aged 15 or over as it would contain lots of action and violence.

 On the other hand, we could show how the boy tries to turn his life around after his kidnap as he knows the life of crime isn't suited for him. If the film did continue this we it would link with the title 'Made In The Estate' as he was brought up there but he tries to move on leaving his childhood and teenage years of mischief on the estate behind.

Showcase script

Our group is previewing the film opening we made to Enfield County Staff and pupils. We created an introduction to the film in order to give the viewers some context about it.

'Hello. Me, Serine, Mya and Ellie have worked hard on creating our 2-minute film, called ‘Made In The Estate’, opening based around a drug deal gone wrong.

We felt a UK crime drama would be engaging for a target audience for people from 15-24. In the opening we see a young boy, played by me, encounter trouble as he becomes involved in the drug business.

We tried to contrast the stereotype by having a female drug dealer, as male characters often play them as they are perceived as tougher and more dangerous.

If we finished making the rest of the film we would show the boys attempt at escaping from the trouble he gets himself into or possibly how he plans to get revenge.'

Target audience

All films have age ratings and target audiences and our film is no different, after analysing other
films within the genre such as: 'Kidulthood' (2006), 'Anuvahood' (2011) and 'Sket' (2011), we have decided to rate our film 15+. Seeing as our films genre is crime, i feel a '15 rating' is fair as it is possible drugs or violence are seen or referred to in the film.

Group reaction

Here is the reaction video to the un-finished version of our film opening.

Font research

For a while, as a group we focussed our attention on the actual footage rather than the editing side to it. We then learnt that we needed to invest a lot of time and effort into creating professional looking editing. One of the struggles we came across was choosing a font, as a group we left it quite late and later couldn't agree. Eventually we chose 'Stencil'. Previously we had fonts that looked too fancy which obviously would not tie in with our film which was why we finally agreed on the stencil font.

Here is what the font will look like:

Class showcase

Once we felt we had come to the closing moments before we had officially finished our film opening we decided to show the class in order to gain last minute advice. I believed receiving audience critique may enable us make changes to our film, as we have been watching our film opening over and over it is would of been possible for us not to notice obvious mistakes however the class were able to pick them out. We will also post an audience reaction once we have completely finished.

Production companies

After scrapping 'DAB Productions' we needed a new production company to introduce our film opening. Mya came up with 'Beachside Entertainment' and 'Sky High Productions' with images that related to the names of these companies. Mya took the images for the background of the production companies herself, on an Apple iPhone 7 Plus, this prevented us from breaking any copyright laws.

DAB productions

We created an initial production company to introduce our film opening, 'DAB Productions'. Despite no one mentioning it when we showed the film opening to the class, we decided to re-create the production company as it looked unprofessional. I feel if we started our 2 minute film opening with an amateur looking production company it will give viewers a sense that we didn't take it too seriously, as a result we felt it necassary to remove it then create a newer, more professional one.

Title

Throughout our film opening there are recurring themes of darkness, for example the lighting, the characters outfits (black tracksuit and shoes) and the car. As a result of this we have decided to use a contrasting colour for our titles as this juxtaposes the film and helps the title to stand.

Lighting analysis

Lighting

As our 2 minute film opening begins there is a strong lighting which makes the scene quite bright, this has been intentional. As the scene progresses the setting generally becomes darker, this ties with the story line as it becomes darker as things start to become more dramatic. the use of lighting to be in sync with the story line is called 'pathetic fallacy'.


Here are the screenshots were you can see the variations of lighting within the film opening:

Evaluation mark scheme

The mark scheme for level 4 (the highest band) is listed below I have only included this band and not any below because this is the level I am working towards achieving. 

Level 4 16–20 marks 

• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. 

• Excellent ability to refer to the choices made and outcomes.

• Excellent understanding of their development from preliminary to full task. 

• Excellent ability to communicate.

I will be trying to achieve to get within the level 4 category to enable me getting the highest mark possible.

The deadline for Evaluations AND for Blogs to be completed and closed is:

Friday 28 April - 3:30pm

Evaluation questions

The questions that must be addressed in the evaluation:

1  In what ways does your media product use, develop or challenge forms and conventions of real media products?

2  How does your media product represent particular social groups? 

3  What kind of media institution might distribute your media product and why? 

4  Who would be the audience for your media product? 

5  How did you attract/address your audience? 

6  What have you learnt about technologies from the process of constructing this product? 

7  Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

The deadline for Evaluations AND for Blogs to be completed and closed is:

Friday 28 April - 3:30pm